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Rena Lewis Serves as Judge for PRNEWS Social Impact Awards

Signature Intentions Founder & Chief Strategy Advisor Rena Lewis was honored to serve as a judge for PRNEWS’ 2022 Social Impact Awards, recognizing outstanding CSR and DEI initiatives across industries. Well-deserved congratulations to this year’s winners and honorable mentions!

Rena Lewis receives DE&I in the Workplace Certification

Our Founder & Chief Strategy Advisor Rena Lewis received her DE&I in the Workplace Certification from the University of South Florida Muma College of Business.

Signature Intentions is pleased to announce the launch of The Arena podcast!

Hosted by Rena Lewis, our Founder & Chief Strategy Advisor, The Arena podcast is for marketing, communications and branding professionals interested in hearing the latest insights, tips and techniques from fellow professionals.

Check out the inaugural episode “Why The Arena” to learn about what you can expect to hear in future episodes.

Episode 2 – Intentionally Creative, is out now. Listen to Rena sit down and chat with Dan Bucko, senior Creative Director for Vistage Worldwide, about his career progress, his creative process, and his leadership methods.

Episode 3 – Crisis and DE&I Communications, has arrived. In this episode, our host Rena Lewis and her guest Executive Communications Consultant John Clemons discuss the importance of proactive crisis and​ DE&I planning, management, and communications, with shared experiences and helpful tips, learnings and more.

Episode 4 – B2B Modern Marketing Battlegrounds, has been released. Step into The Arena once again for our latest episode as host Rena Lewis and guest Ken Kundis, CMO of Financial Services at Capgemini share their perspectives and experiences around martech’s evolution, leadership lessons and leaning into your brand’s purpose.

Episode 5 – Transitioning from For-Profit to Nonprofit, is here. In this episode, our host Rena Lewis is joined by guest Chris Ahearn who shares her pivotal Nightline appearance with journalist Diane Sawyer and 60 Minutes creator Don Hewitt, and why and how she made the transition from for-profit to nonprofit.

Episode 6 – Perspectives on Inclusion, is out. Listen to our host Rena Lewis who is joined by guest Monique Nelson who shares her journey from client to the agency-side of the business, becoming the agency’s CEO and how she maintains her commitment to valuing inclusion at all times.

Episode 7 – Building Valuable Relationships, just launched. Step in The Arena for our latest episode as host Rena Lewis chats with guest Brian Campagna about bringing, driving and delivering value by intentionally cultivating valuable relationships with clients, colleagues, partners, mentors and mentees.

Episode 8 – Navel Experiences, is here. In this episode, our host Rena Lewis is joined by guest Theresa Carpenter, U.S. Navy Commander & Public Affairs Officer, who shares her career journey from fixing military aircrafts to advising admirals, leadership and staff on communications strategies.

Episode 9 – Modern Communications Practices in Healthcare, has arrived. Step into the arena with host Rena Lewis and Chris Berger, VP Enterprise Communications for Atrium Health, who shares lessons learned, trends, and what he and his team are doing to connect with the hearts and minds of teammates, patients and communities during the pandemic.

PRSA Charlotte highlights Rena Lewis

Our Founder & Chief Strategy Advisor Rena Lewis is honored to have been featured in this month’s The Lead published by The Public Relations Society of America (PRSA) Charlotte Chapter. Read her Member Spotlight here.

Diversity, Equity & Inclusion Resources

Helpful, insightful and actionable articles:

Harvard Business Review: The 10 Commitments Companies Must Make to Advance Racial Justice

Forbes: 4 Common Diversity and Inclusion Myths in the Workplace

Forbes: Creating a Workplace Culture of Belonging, Diversity and Inclusivity

Oprah Magazine article on 12 Great Podcasts That Discuss Race and Racism in America:

https://www.oprahmag.com/entertainment/g32755790/podcasts-about-race-racism/


Powerful and moving commercials from Nike and P&G with intention “to inspire important conversations to drive understanding, empathy and change”:

Nike – You Can’t Stop Us

P&G – The Look Commercial

P&G – The Talk Commercial

Book List:

How to be an Antiracist by Ibram X. Kendi

White Fragility by Robin DiAngelo

Caste by Isabel Wilkerson

So You Want to Talk About Race by Ijeoma Oluo

Blind Spot: Hidden Biases of Good People by Mahzarin R. Banaji and Anthony G. Greenwald

Disability Visibility by Alice Wong

This Chair Rocks: A Manifesto Against Ageism by Ashton Applewhite

Between the World and Me by Ta-nehisi Coates

Minor Feelings: An Asian American Reckoning by Cathy Park Hong

The Memo: What Women of Color Need to Know to Secure a Seat at the Table by Minda Harts

Feel free to reach out with your favorites to add to our list!

Learn more about, engage with and support organizations fighting to end systemic racism:

Equal Justice Initiative

National Urban League

Courageous Conversations Global Foundation

Black Lives Matter

The NAACP Legal Defense and Education Fund