Strategy

Everything we do begins with defining strategic intent. Because going on any journey without a plan is like mountain biking on a unicycle. You might make it out alive, but it’s probably not going to be pretty.

If you are looking for a comprehensive strategic plan, would just like some strategic advice or need to transform aspects of your current business strategy to ensure that you stand out from your competitors – we will get it done AND make sure there is alignment across all areas of your business.

Our Strategic Services include:

  • Strategic Planning

    Our collaborative partnership includes taking a deep dive into your business to effectively understand your specific needs, objectives, and ideal outcomes. Every angle will be researched, developed, and implemented to align with your strategic priorities and uncover hidden gems and opportunities.

  • Competitive, Market & Business Analyses

    Where do you stand in the marketplace? Most companies don’t know the answer, and that’s okay. We offer complete competitive, market, and business analyses to let you know exactly where your brand currently stands, and what direction you should focus on to truly differentiate your business and market positioning from your competitors.

  • Marketing, Communications & Branding Audits

    We offer in-depth marketing, communications, and branding audits to give your company an actionable assessment of current strategies and customer experiences. We love analytics, and you should, too. We pull together relevant data, research, and analytics to evaluate your current versus ideal state of performance and connections with intended audiences. 

    Knowledge is power. Don’t underestimate the value of being informed.

    • Marketing Audit
      To assess what’s working, what’s not and what’s needed throughout you entire marketing ecosystem for successfully taking your business to the next level of profitable growth.
    • Communications Audit
      To assess internal and external communications alignment with strategic business priorities, as well as determine the effectiveness of various channels, workflows and message cadences for better business impact and outcomes.
    • Branding Audit
      To check current perceptions, misconceptions, and sentiments to identify gaps and opportunities to strengthen your brand promise, reputation and experience at every touchpoint.

  • Business Strategy Alignment

    Lack of strategic alignment is the primary reason why some businesses fail to achieve their marketing, communication and branding goals. We get it, and are committed to ensuring your business strategy is intentionally aligned across your organization and set up for success. 

  • Marketing, Communications, and Sales Alignment

    According to Content Marketing Institute, only 46% of marketers describe their sales and content marketing teams as well-aligned. Although many businesses operate as if sales, marketing, and communications are three detached departments, they work best when they work together. Less communication between these areas ultimately means less revenue, and getting your teams on the same page is the best way to maximize business results. 

Let’s talk about your strategic intentions.

Contact Signature Intentions today.

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A Few of Rena’s LinkedIn Professional Recommendations Around Strategy

(with titles at the time recommendations were provided)

“With outstanding financial services domain experience and a passion for strategy, Rena Lewis is a cut above most senior marketing executives I’ve encountered in my career. The difference Rena brings is that she is truly an evangelist in the organizations in which I’ve seen her work. She is unwavering in her commitment to quality and creating value propositions and marketing strategies that are tied to business and operational goals. Her leadership skills are reflected by the strong relationships she develops with executives and peers and in the loyalty she derives from her direct reports. Rena is a uniquely talented senior marketing executive.”

Ken Kundis, Head of Americas Marketing
Finacle

“In the spirit of partnership, Rena worked quickly to understand our requirements and set appropriate goals. She listened, asked smart questions and came back with a well thought-out marketing, communications and PR plan. Her performance marketing approach in addition to her ability to quickly frame relevant strategies, tactics and metrics helped us to establish a workable plan. I appreciated her expertise, work ethic, patience and guidance as she worked closely with me and my team.

Rena is a true professional and team player. She is extremely trustworthy and has a definite passion and talent for all aspects of marketing.”

John Mathew, Chief Operations Officer
EducationDynamics

“Rena was my client when she was SVP for Global Marketing at Lee Hecht Harrison, so I may say with assurance that she is a top professional with a strong command of the full range of marketing tools. She was not only strategy minded, but always willing to listen and collaborate for the best possible tactical solutions.

Rena has the charisma, disposition and leadership to have a significant impact in organizations of any size.

Phil Ryan, President
Ryan Public Relations

“I had the good fortune to work closely with Rena when she was LHH’s top marketing manager and I was the top product design manager. She was a consummate professional in her marketing work — as well as easy to work with and just plain smart. During her tenure, the company’s marketing approach became markedly more focused, more powerful and more effective.

But here’s what impressed me most: There was an unexpected change in CEO at a time when Rena was just about to launch a major new initiative. The new CEO immediately announced some changes that cancelled parts of the initiative, essentially scrapping several months of Rena’s work. I stopped by her office to commiserate, but she would have none of it. Not a word, not even in private. 

It’s his call, she said, his job to make the final decision on the direction of the company – and her job then to align marketing with that direction. She didn’t miss a beat. She promptly realigned what needed changing and continued – now in partnership with the new CEO – to strengthen the firm’s marketing.

I had never seen such a rapid and professional adjustment to major change with such a positive and can-do attitude.”

Orville Pearson, SVP & Corporate Director of Program Design & Service Delivery
Lee Hecht Harrison

“Rena is an incredibly effective marketing and communications executive. Her keen sense for strategy and developing high ROI marketing campaigns is unparalleled, and she brings an energy to her work that inspires those around her to perform at an elevated level. Additionally, she has terrific business acumen and is able to consistently create go-to-market plans that deliver results. Rena is an outstanding leader and would be an asset to any organization seeking to move the needle and gain greater market share in its industry.”

Lindsey (Mikal) Read, SVP – Education Practice
Communications Strategy Group

“I had the pleasure of working closely with Rena and her passion for marketing is contagious. A strong leader, Rena brings a wealth of marketing experience to integrated campaigns and encourages collaboration to drive innovation. Rena understands the big picture and has the vision and persistence to see goals to completion. Not content with the status quo, Rena is a change agent who is constantly looking for ways to improve the business and develop the skills of her team. She is adept at cultivating relationships across the organization and with clients and partners. Rena is highly responsive and generous with her time and would be a great addition to any organization.”

Brady Lemos, Marketing Manager
Financial Services & Insurance at Infosys

Check out Rena’s full list of 20+ LinkedIn professional recommendations received throughout her career from executive colleagues, teammates and CEOs